Local SEO (Google My Business)

i.)  Engage or Advertise your product on Social Media

Social Media is not only a platform just for communication. With every update and advanced technology, there are many things implemented in social media. Social Media is also a marketplace where a person can promote or advertise their product and content. There are more than 4 billion people active daily on social media which may help in your business growth. Social Media marketplace tends to provide products available near user areas.

ii.) Optimize for Google My Business

Google My Business can have a crucial effect on one’s website. Google My Business is an ideal tool for achieving google’s needs and requirements. To use this tool create an account and verify it and also share google posts within an account. There must be always a review feature and you must encourage users to share reviews online and must respond to reviews. It helps your website to be authentic which in return google rewards you with converted sidebar space in Google’s SEO search. 

iii.) Always Mention NAP

NAP stands for the name, address, and phone number of your business. By mentioning NAP any user can contact you and reach your business office. NAP is considered to be crawlable content which is important in location-based search results. You must highlight your NAP so it will be easier for the user to get access to it. Consider having it on the header or footer of your webpage.     

iv.) Optimize URL, Header Tag, Meta Description, and Content

When someone searches for anything usually websites displayed at the top are most likely to be opened. Your website must be optimized properly in order to rank higher. Consider using keywords with higher search volume using different analyzing tools. Make your URL short but relate to your content. Header Tags must be managed in proper order. Meta Description must be attractive and informative. Content must be optimized properly by following rules. The more your content is optimized, the better it promotes your site in local searches.

v.) Always Add Location on your website 

You may just not have one but many branches for your business organization. It is important to provide the location of your business firm so that users can get to you. The location page provides your name, address, phone number, description of your business, opening and closing hours, most active time, etc. It is important to avoid the same content for your different branches. Create a locally descriptive page according to your location. Adding a Google map to your location page gives you an extra advantage during local searches.

vi.) Create Local Contents 

With every update, Google gets smarter and smarter with new algorithms. You should write content that can attract more users. General articles can attract vast numbers of crowds but it is also necessary to consider writing local content. Before attracting distant people, we must focus on our local users first. Advertisements of local products, local events, local gatherings, local educational content, etc. can help your website to rank higher. It can help you to gain trust among your local users or customers and through their positive reviews and comments one’s business can grow even further. 

vii.) Make Mobile Friendly Website

From the different research, it is found that more than 70% of user uses mobile phones to search for anything locally. One must make websites that are mobile-friendly for a better user experience. It is easier for any user to search for it on mobile phones rather than laptops or PCs. The user mainly uses mobile to know the locations, reviews, and contacts of any business firm. Nowadays, it is like a trend people search for anything which is nearby them. ‘Near Me’ searches are gradually increasing which targets local organizations and grows their business. 

viii.) Participate Locally

The more you participate in local events and meetings the more trust and recognition you get. Partnerships with any profit or non-profit organization, sponsoring events, partnerships with other companies, etc. can help your organization to grow. You can even participate in online events promoting your local products and content. Backlinks that are linked with reputed local organizations can make your business organization trustworthy and help in growth gradually.